Un Estiu Rodó, Bon Preu

Summer is coming to Bon Preu. "Un estiu rodó" is a recruitment campaign for their stores. The kind of brief that sounds simple until you're on set trying to make an apron look like the best decision you can make this summer.

Our job wasn't to document workers. It was to make young people look at these photos and think: I want to be there.

Real energy, not forced smiles. The supermarket as a setting, not a workplace. The uniform as an element, not an obligation.

The result: images that look more like a summer lifestyle campaign than a job ad. Which is exactly what it needed to be.